easityre | Delivering tyres to the motor trade!
easityre delivers tyres to the trade. if you are in the motor trade why not use the easityre option.
Freephone 0800 085 5515 Glenrothes or 0800 2800 114 Dundee
Easityre General Data Protection Regulations:
EASITYRE is committed to protecting your privacy and security. This policy explains how and why we use your personal data, to ensure you remain informed and in control of your information.
From May 2018, EASITYRE will ask its customers to “opt-in” for marketing communications. This is due to a change to the rules which govern how we can communicate with you and a new regulation on personal data (the General Data Protection Regulation) coming into force in May 2018. Therefore we are introducing a new approach that relies on you giving us your consent about how we can contact you. This means you’ll have the choice as to whether you want to receive these messages and be able to select how you want to receive them (email, phone, SMS or post).
Easityre will never sell your personal data, and will only ever share it with organisations we work with where necessary and if its privacy and security are guaranteed.
2. ABOUT US
Your personal data (i.e. any information which identifies you, or which can be identified as relating to you personally) will be collected and used by Easityre. For the purposes of data protection law, EASITYRE will be the controller.
3. WHAT INFORMATION WE COLLECT
Personal data you provide
We collect data you provide to us. This includes information you give when, placing an order or communicating with us. For example:
- personal details (name, email, address, telephone etc.) when you purchase tyres from us.
Accidents or incidents
If an accident or incident occurs on our property, at one of our events or involving one of our staff , then we’ll keep a record of this(which may include personal data and sensitive personal data).
4. HOW WE USE INFORMATION
We only ever use your personal data with your consent, or where it is necessary in order to:
- enter into, or perform, a contract with you;
- comply with a legal duty;
- protect your vital interests;
- for our own (or a third party’s) lawful interests, provided your rights don’t override the these.
In any event, we’ll only use your information for the purpose or purposes it was collected for.
We use personal data to communicate with people, to promote EASITYRE. This includes keeping you up to date with our news, updates, campaigns and competitions. For further information on this please see Section 5 (Marketing).
We use personal data for administrative purposes
- maintaining databases of our customers and their purchases.
- performing our obligations under Customer contracts;
- fulfilling orders for goods or services (whether placed online, over the phone or in person);
- helping us respect your choices and preferences (e.g. if you ask not to receive marketing material, we’ll keep a record of this).
Internal research and analysis
We carry out research and analysis on our Easityre, customers, to determine the success of customer service, better understand behaviour and responses and identify patterns and trends. This helps inform our approach towards marketing and make EASITYRE a stronger and more effective organisation delivering better value for our customers. Understanding our customers, their interests and what they care about also helps us provide a better experience.
Customer research and profiling
We evaluate, categorise and profile personal data in order to tailor materials, services and communications (including targeted advertising) and prevent unwanted material from filling up your inbox. Further information on profiling can be found in Section 6 (Research and profiling).
5. DISCLOSING AND SHARING DATA
We will never sell your personal data. If you have opted-in to marketing, we may contact you with information about our partners, or third party products and services, but these communications will always come from EASITYRE and are usually incorporated into our own marketing.
From May 2018, EASITYRE will ask its Easityre to “opt-in” for most communications. This includes all our marketing communications. This means you’ll have the choice as to whether you want to receive these messages and be able to select how you want to receive them (post, phone, email, text).
7. RESEARCH AND PROFILING
This section explains how and why we use personal data to build profiles which enable us to understand our Easityre, improve our relationship with them, and provide a better Customer experience.
Analysis and grouping
We analyse our customer to determine common characteristics and preferences. We do this by assessing various types of information including behaviour (e.g. previous responses) or demographic information (e.g. age or location).
By grouping people together on the basis of common characteristics, we can ensure that group is provided with communications, products, and information which is most important to them. This helps prevent your inbox from filling up, and also means we aren’t wasting resources on contacting people with information which isn’t relevant to them.
We may aggregate and anonymise personal data so that it can no longer be linked to any particular person. This information can be used for a variety of purposes, such as identifying trends or patterns within our existing Customer base. This information helps inform our actions and improve our campaigns, products/services and materials.
8. HOW WE PROTECT DATA
We employ a variety of physical and technical measures to keep your data safe and to prevent unauthorised access to, or use or disclosure of your personal information.
Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.
If you use a credit card to purchase something we will pass your credit card details securely to our payment provider via a Worldpay terminal. EASITYRE complies with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council, and will never store card details.
Some of our premises have CCTV and you may be recorded when you visit them. CCTV is there to help provide security and to protect both you and EASITYRE. CCTV will only be viewed when necessary (e.g. to detect or prevent crime) and footage is only stored temporarily. Unless it is flagged for review CCTV will be recorded over.
EASITYRE complies with the Information Commissioner’s Office CCTV Code of Practice, and we put up notices so you know when CCTV is in use.
Where we store information
EASITYRE’s operations are based in the UK and we store our data within the European Union.
How long we store information
We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored for depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing emails, we will stop storing your emails for marketing purposes (though we’ll keep a record of your preference not to be emailed).
We continually review what information we hold and delete what is no longer required. We never store payment card information.
10. KEEPING YOU IN CONTROL
We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
- the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as subject access request);
- the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason);
- the right to have inaccurate data rectified;
- the right to object to your data being used for marketing or profiling; and
- where technically feasible, you have the right to personal data you have provided to us which we process automatically on the basis of your consent or the performance of a contract. This information will be provided in a common electronic format.
Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.
You can complain to the EASITYRE directly by contacting our Compliance Manager using the details set out above.
If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office which regulates and enforces data protection law in the UK. Details of how to do this can be found at www.ico.org.uk
11. LINKS TO OTHER SITES
Our website contains hyperlinks to many other websites. We are not responsible for the content or functionality of any of those external websites (but please let us know if a link is not working by using the 'Contact us' link at the top of the page).
When purchasing goods or services from any of the businesses that our site links to, you will be entering into a contract with them (agreeing to their terms and conditions) and not with EASITYRE.